A parent asked about fees at 10pm. The office opens on Sunday.
A parent shortlists four schools on a phone at night, after the children are asleep, and asks all four about fees and availability. Three reply when the office opens. The system answers the fee question immediately, checks which year group they need, and books the tour before anyone in admissions has seen it.
Open the school demo
A complete five-page site: the year groups, a published fee table, term dates, the staff, and a tour booking that asks which year group the child is entering.
What usually goes wrong
The fees are not on the site
Withholding them does not create an enquiry. It creates a parent who assumes the worst and opens the next school in the tab beside yours. Schools that publish a fee table get fewer enquiries and far more tours.
The prospectus is a 40MB PDF
It was made for a printer. On a phone it takes half a minute to open, cannot be read without pinching, and cannot be found by anybody searching for what is inside it.
Nothing shows what a day is actually like
Parents are buying six hours of their child’s day, not a curriculum acronym. A site full of stock photographs of unnamed children in a generic classroom tells them nothing they can picture.
The enquiry form asks for everything and answers nothing
Fourteen fields, no mention of when a tour would happen, no reply for a week. Meanwhile the school down the road confirms a Tuesday morning by the next afternoon.
What goes on a school site we build
The demo is a British-curriculum primary in Dubai, but the structure holds for a nursery, an international school or a single-subject academy.
- A published fee table by year group, with the one-off costs named rather than buried in a footnote.
- A page for each stage, early years, primary and secondary, saying what a day contains, how big a class is, and who teaches it.
- A tour booking that asks for the child’s year group and start date, so the first reply can already say whether there is a place.
- Term dates and the school calendar as text on the page, not a photograph of a spreadsheet.
- Staff with names, subjects and faces, because a parent choosing a school is choosing adults.
- Every page readable in Arabic and English where the intake is mixed, with the same content in both, not a half-translated shell.
- Photographs compressed properly, so a gallery of the sports day does not cost a parent a chunk of their data plan.
What it costs
The automation is quoted once we have seen how enquiries reach you today: how many arrive, where from, and how long they wait. If you have no website for it to run on, that is quoted alongside it. Both figures come back by email, in a day.
Worth reading before you hire anyone
- Why is my website not on Google?
Why a school that has been open for eleven years can still be invisible for its own name.
- Getting found when parents ask ChatGPT
Parents now ask an assistant to compare schools. What it can read decides whether you are in the answer.
- Arabic-first or English-first?
For a mixed intake this is a real decision, and getting it backwards costs you the half of the parents you meant to reach.
Send us your prospectus
The PDF you already have is enough. We will tell you what the site would cost and which pages the fees and admissions would live on.
Send an enquiry